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Our Audience Demographics

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Results Captured February 1, 2005

These results are based on our online survey taken voluntarily by Robyn's Nest visitors.
Which of the following groups includes your age? 1200 Responses

75 +    0%
65 - 74     0%
55 - 64     1%
45 - 54     4%
35 - 44     13%
25 - 34     38%
18 - 24     29%
Under 18     13%
Prefer not to answer     1%

Are you... 1151 Responses

Male     9%
Female     90%
Prefer not to answer     1%

What level of education have you completed? 1150 Responses

Some HS     16%
HS Grad     21%
Some College     25%
College Grad     22%
Post-Grad Work     5%
Post-Grad Degree     8%
Prefer not to answer     3%

What is your total household income? 1142 Responses

$100k +     8%
$75k - $99.9k     7%
$50k - $74.9k     12%
$35k - $49.9k     13%
$20k - $34.9k     17%
Under $20k     19%
Prefer not to answer     24%

What is your occupation? 1134 Responses

Senior Management     1%
Other Management     6%
Professional     17%
Technical     3%
Sales     6%
Administrative     10%
Other Employed     13%
Homemaker/Full-time Parent     13%
Student     17%
Retired     1%
Not Employed     8%
Prefer not to answer     4%


Have you bookmarked this site? 1113 Responses

Yes     30%
No     70%

In a typical week, about how much time do you spend using the Internet? 1061 Responses

20 + hrs.     8%
11 - 20 hrs.     10%
6 - 10 hrs.     19%
3 - 5 hrs.     30%
1 - 2 hrs.     21%
Less than 1 hr.     12%

On average, how much time do you spend on this site in a typical visit? 1049 Responses

60 + mins.     4%
31 - 60 mins.     9%
21 - 30 mins.     17%
11 - 20 mins.     22%
5 - 10 mins.     27%
Less than 5 mins.     20%

How frequently do you visit this site? 1059 Responses

Daily     5%
Several times/week     11%
Once/Week     12%
Several times/month     7%
Once a month     4%
Less than once a month     4%
First visit     57%


Please indicate which of the following statements you agree with. (Please check all that apply.)

1611 Responses

I like web pages with many pictures and graphics     76%
I like web pages with bright colors     43%
I like web pages that are primarily text     27%
I like web pages with audio/sound     25%
I like web pages with video/movies     25%


How did you find our site? (select one)

1622 Responses

From search engines     62%
Through the (non banner) links     10%
From an offline AD     2%
In articles     4%
Web Yellow pages     1%
Internet ad banners     8%
Recommended by friends     11%
E-mail promotions     2%


Please indicate which of the following statements you agree with. (Please check all that apply.)

1179 Responses

I have found what I need on this site     68%
The content of this web site is unique     45%
It is easy to find information needed     66%
Navigation on this site is easy     62%
The content of this site is interesting     68%
The site is visually attractive     56%
The graphics are interesting     45%
The web site is interactive     32%
The site is well organized     69%
The content of the site is updated     40%


What is your current marital status?

1192 Responses

Rather not say!     8%
Divorced     1%
Living with another     17%
Married     54%
Separated     0%
Single     19%
Widowed     1%

Have you seen our television series?

1816 Responses

Yes     4%
No     96%


Note:  Due to rounding, column totals may not add to exactly 100%.

 



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